What Happens Here, Stays Here had always promised a place where you could let go, be yourself, and leave the explanations at home, but a core audience – the LGBTQ+ community – was having negative reactions to some of the ads.

The LGBTQ+ community didn't want another Vegas ad about being LGBTQ+. They wanted what everyone else got – to be part of the story without their identity becoming the story. Our brief was simple: Make an epic Vegas ad. Invite everyone to the party. Don't make a big deal about it.

We had permission to make What Happens Here, Stays Here bigger than ever. So, I asked: What's the hardest possible version of that promise to keep? The answer was a version that could change history.
Time Flies was born.